SilverRock Bank
Brand Creation
Challenge
SilverRock is a new start-up challenger bank with a mission to provide fairer financial outcomes for both lenders and customers. We were commissioned to create a compelling brand proposition and distinctive visual identity that would position them as credible brand in the sector and clearly reflect their mission.
Approach
Through a brand workshop we captured their core proposition – "Achieve more together”, and defined their core values – authenticity, trust, and spirited.
Our creative team then crafted a visual identity that reflects their proposition, values and a commitment to achieving fair financial outcomes for their customers. The logo, set primarily in dark green and silver, symbolises trust and quality. The typography, Radikal, is a geometric font that conveys both spirit and strength. A set of graphic patterns and authentic photography of their people and office environment, reflect their authenticity.
Discipline
Branding
Activation
Digital
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Results
The new brand identity has established their market positioning, reinforcing their promise of trusted and authentic financial services. The brand’s visual and verbal consistency resonates with their audiences by delivering a clear message of empowerment and integrity. As a result, SilverRock is well-positioned to lead with confidence in the competitive financial services landscape.