christmas wrapped up

Glasgow Christmas Wrapping

http://www.seeglasgow.org/christmas/

Vibrant Glasgow, has so much to offer over the festive season. With some of the finest shopping in the UK, fantastic eating out and the very best theatre and entertainment for all the family, it's the place to be.

So we were mighty pleased when we were asked to create a Christmas campaign for our home town.

Appointed, after a six-way pitch, by Glasgow City Marketing Bureau and its retail partners - John Lewis, Debenhams and Frasers among them - we created a fully integrated marketing campaign.

Creatively, 'Glasgow. Christmas Wrapped Up' summed it up nicely.

Media includes outdoor, local and national press and the production of 10" and 30" TV commercials which run from mid November through to Christmas.

Online we've also created a microsite, viewed via www.seeglasgow.com, which drives traffic to a site where the user can find out all they need to know about Glasgow, from what's going on, to places to go and how to get there.

Thanks Santa, it was just what we wanted.

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