Blacks of Greenock
On finding out we were going to be breathing life back into the Black's of Greenock brand, there was a great deal of reminiscing from the more established members of the team! Not only was it a brand that was synonymous with quality and heritage, but it was also a household name which many had grown up with.
The challenge was straightforward and great fun - Black's of Greenock have been manufacturing canvas tents in Glasgow for over 75 years and they wanted to refresh their identity whilst still retaining the heritage and familiarity synonymous with Black's of Greenock name.
Initially, we developed a straightforward, no nonsense mark for the brand then created an online experience using the heritage of Scouting, traditional craftsmanship and the great outdoors to present an immersive environment where imagery, sound and animation where used to re-enforce the core values of the brand.
The website was shortlisted at the Scottish Design Awards this year.
