Copeland Switchover Report

The UK is now well ‘On the road’ to switchover! After several years of raising public awareness and successfully switching over the UK’s first region, Copeland in Cumbria, to digital TV last year, Digital UK is now taking digital TV to the nation.

For the 3rd successive year 999 has designed the Digital UK Annual Review. This year’s theme, ‘On the road’, is brought to life with images of Digit Al touring the country in his distinctive pink van to spread the word about switchover. There are still 14 TV regions and over 1,100 transmitters to go before switchover is complete in 2012!

Visually engaging and reassuring in its messaging, the review sets out the roadmap for the UK regional ‘live’ switchover. Next stop? Selkirk in November 2008.

“999 designed, produced and fulfilled Digital UK’s Annual Review for 2008. Once again, they did a superb job, on budget and on time and we received many positive comments from our stakeholders.”

Jane Ostler, Director of Help Scheme, Housing and Industry, Digital UK.