A Purely Mineral makeover
999 Design re-developed the brand identity for Purely Mineral, the natural cosmetics company which has just won a UK-wide business competition.
The agency, which has offices in London, Manchester and Glasgow, is working with Purely Mineral to further develop the company brand, which will appear on its website, product packaging and all marketing material.
Purely Mineral has just been announced as the 2008 winner of the BT Business competition to find the next generation of entrepreneurs, after beating hundreds of other hopefuls from across the UK to win the �20,000 prize.
Currently, the Lancashire-based cosmetics company sells its range of mineral-based foundations, eye and lip colours, blush and make-up applicators online via its website www.purely-mineral.co.uk and the TV shopping channel, Ideal World.
Purely Mineral plans to use part of the �20,000 prize money to raise the profile of its image and are currently working with 999 Design to develop its brand for use on all products, marketing material and the website.
Andy Helme, Managing Director of UK-wide 999 Design, said: "We are thrilled that Purely Mineral has scooped the top award in such a prestigious event; it is thoroughly deserved and will enable them to take their brand to a wider audience.
"Purely Mineral asked us to create an identity that not only reflects their natural, wholesome image but would appeal to women of all ages. For this reason, we developed a look that is clean, neutral and sophisticated and would work well across all their marketing communications."
Established in September 2006, Purely Mineral sells completely natural makeup, which is renowned for its health benefits to the skin, and has been designed and developed with the modern British woman in mind.
Alison and Margaret launched the company from their homes in Heysham and Lancaster in Lancashire, with a view to securing a slice of the highly lucrative market for natural cosmetics, which is currently growing at 13% a year in the UK.
The company's sales growth in the second year is projected to be 70% over year one and Purely Mineral will continue to sell online at www.purely-mineral.co.uk and via TV shopping channels.
Allison, Managing Director of Purely Mineral, said: "We are delighted that Purely Mineral has won this competition as it recognises all our hard work. By re-developing our brand, 999 Design has created a fresher more sophisticated look that has enabled us to reach a wider audience and we hope to build on this success going forward.
"We would like to thank everyone who has helped us get where we are today; 999 Design who has re-developed our brand identity and the support we have received from Lancaster University's Research and Enterprise Services for the funding and research support, as well as North Lancashire Enterprise for providing business space and Lancaster City Council for offering business development advice."