999 To Launch Global BT Network

999 Design is preparing to roll out the second phase of its global BT My
Customer campaign. The campaign is centred around music (Desmond Dekker's hit 'You can get it if you really want if) with a festival feel icluding VIP badges, invites, competitions and study cards.

The agency's Glasgow office developed a YouTube-style film of

BT staff and customers in a variety of locations. 999 also created a facility allowing BT employees to record and upload their own version of the song. Separate to the online activity, 999 has created a suite of printed road show materials.