
A spoonful of sugar, or in this case sweet design, helps the NHS Scottish Medicines Consortium report go down well with its audience. The Consortium's findings and reports are critical to the introduction and implementation of new drugs and treatments into mainstream healthcare in Scotland.
The SMC requires a communicative, dual-purpose, piece of literature which details the organisation's work for the year and also displays a list of new treatments becoming available to the medical fraternity in the near future.
Our response this year was a clinically clean, modern graphic design solution, produced to suit the client instruction of no photography or imagery.
Launching early 2009, this report will be the sixth successive annual publication we have produced for the client.