Brand Identity

James Barr Consultants needed a fresh face for their new consolidated services portfolio. Not only did they decide to change their name, they also changed their way of thinking, their structure and their ethos to a represent a modern company with a single focus - Mono was born.

Mono offer total corporate and infrastructure support services for communication network users such as mobile phone operators and emergency services. They roll out, maintain and upgrade networks from the planning stage to the dismantling stage. Quite a mouthful isn't it?

Working closely with their main stakeholders we made sense of their multiple service offerings by focusing on the parts of the business that made the process simpler for their client - people and solutions.

The clean, contemporary brand mark and its pure process colour palette gave Mono exactly what they were looking for - a clear, single minded way forward. For us it meant another happy client and a corporate identity that we are proud of to this day.